The greatest goal as a Public Relations and Communications practitioner is to build healthy, trusting, and solid relationships with our audiences and stakeholders. Be it internal (employees, leaders, sponsors) or external (customers, partners, shareholders, investors). We strive for a partnership with our audiences that is engaged in two-way conversation and dialogue. Where we have built enough trust and loyalty between parties for honest, candid conversation to take place. Leading to step-change and the reaching of goals and agendas for each side.
I like to think of Public Relations and Communications Management as a form of marriage counselling and a consistent activity to be worked on, together. As is with most relationships irrespective of its nature. Many times, we have the role of setting the record straight between leadership and their stakeholders or mending a misunderstanding or brokenness within the relationship. It requires observation, listening and cultivating an atmosphere that unites differences and concepts instead of division, anger, or animosity. And though in the age of connection and information, at a core as a species, we still yearn to be recognized and validated in our partnerships. This is an ideal business partnership.
Implementing an internal retention campaign for employees, is a sustainable approach to imbed organizational values and reduce employee turnover. It encourages staff to see the big picture, connect the dots and the value they bring to the company.
Integrated marketing communications campaigns serve as the external methodology to build strong and loyal partnerships with your customers and outward stakeholders. It aligns business, marketing, and messaging objectives.
If you are curious about the role improved relationships play in value creation and return on investment and want to work on developing a customized communications engagement strategy to improve your relationships with clients, customers, or employees, contact me for a 15-minute chat.
